For how all of this came to be, we have to rewind to 2018 when two wonderful things happened in one day. One: I met Oli for coffee and an impromptu photowalk in Melbourne and two: him introducing me to the wonderful world of Cinestill film. A staple for me ever since. Oli is an amazing photographer and that is an understatement. Over the years I have been following and admiring all that he does from afar, until one day… he posted an Instagram story asking who would be interested in joining a photography workshop in Belgium. Obviously a hell yes moment for me. In the meanwhile my love Noah Noël and I started photographing and combining our crafts more and more and so it happened that we drove to the lovely city of Ghent to join Ghent Bent together. A workshop by Oli, with special guest star: the fabulous Jackson Grant. Camera’s, notebooks AND fancy outfits packed, as we would also be modelling for them and the attendees. Very exciting, very new for us.
A very grant Ghent Bent — reflections
Master at work
Pim – florist, event stylist and owner of Plants in Paradise – is a bit of a work of art himself. An artistic soul, with his specific sense of style and signature stach, always dressed in black. Forming a contrast with his green, colorful, lush and living creations. Breathing life into to weddings & events, with carefully composed flower and plant arrangements by him and his trusted team.
As a green minded believer of the power of the flower and plant enthusiast myself, taking a peak inside his mind AND his home base and plant nursery was a true treat.
I asked him about his background, love for plants, decorating and what makes him bloom and blossom.
“At 8 years old, I marvelled at the colorful and beautifully decorated window of our local florist. I instantly knew this is what I wanted to with my life.” A passion for plants was born and bloomed from there. Pim studied to be a florist for 7 years and proceeded to win many awards in the years that followed. To be able to create a base and home for his creations, he studied product design in Arnhem. During that time, he started organising events and ten years passed in a heartbeat. Covid put a halt to that fast paced train, and made Pim return to his roots: flowers. “I ended up spending a lot of my time in Italy, creating flamboyant flower arrangements for weddings and high end events. I love the freedom of going all out.”
Back in the Netherlands, Plants in Paradise took from. Combining past, present and future. Ten years of experience in the event industry and a solid background in flower arrangements and plant decorations all came together. “I decided to focus entirely on styling by flowers and plants. This is what I love most and excel in. By specialising and tailoring to that, my creativity flows best.
Why? “Because this is fucking amazing. It’s scientifically proven plants and flowers lift up the human spirit. Plants symbolise growth, development. Working with these materials is a gift. Especially when creating something meaningful and beautiful on important life events. I love to create a feeling of wonder.”
Pim describes his style as natural and romantic, wild yet subtle. Natural also refers to a preference to working with nature and what’s in season. That means some flowers may not available during certain parts of the year.
So you’re a couple that loves to incorporate natural elements into your wedding day. How does it go from there? “Couples usually reach out three months prior to their wedding, when I invite them to my green sanctuary. We discuss what package works best for them, always tailored and custom. A month prior to the wedding, I give them a sample of what they can expect by ordering a small selection of the chosen plants and flowers to show them. A preview of what’s to come on the big day: seeing it all come to life is so exciting.”
Plants in Paradise provides:
- Plant styling
- Flower decorations
- Table arrangements
- Hair flower styling
- Car decorations
- Arbours & pergola’s